The articles that connect to this page have been written by me, based on my experience in working with clients.  In my 13 years running my own business consulting firms, I have seen from close-to how professionals deal with the challenges that every business owner faces.  My presentations at speaking engagements and my writings draw on this experience to bring to small professional firms a practical perspective that will enable them to understand better what needs to be done to be successful in business.

Case Study, How a Sales Problem Was Solved with Strategy examines the situation of one professional service provider, an interior design firm.  It describes how, in a period of just four months, the firm increased its close rate by over 450% and got itself moving on an upward trajectory.

White Paper, Strategic Marketing: The Foundation for Successful Tactical Marketing, explains in general how strategy connects with tactics.  Small professional firms may think that working on strategic issues means long, off-site planning sessions that are really only suited to large companies.  But working on strategy need not be so grand.  I have designed the tools and techniques in this strategic process for smaller firms so that they, too, can get the critical benefits that come from thinking hard about their businesses.